Content Lead
Hybrid role based in Nigeria
- Location
- Lagos, Nigeria
- Work mode
- Hybrid
- Employment type
- Full Time
- Posted
- 12 Oct 2026
Listed on M-KOPA careers (Ashby board) · checked 20 Oct 2026 · report a problem
Apply destination: Employer applicant tracking system (jobs.ashbyhq.com)
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- Application destination evidence
- jobs.ashbyhq.com is an applicant tracking system the employer controls.
- Countries the source names
- Nigeria
- Eligibility wording from the source
- Lagos, Nigeria. This means that we never ask for ‘recruitment fees’, ‘processing fees’, ‘interview fees’, or any other kind of money in exchange for offer letters or interviews at any time during the hiring process.
- Eligibility last checked
- 20 Oct 2026
- Published by the source
- 12 Oct 2026
- Last source check
- 20 Oct 2026
Application readiness
1 check deserves attention
Prioritised from the source, eligibility, freshness, description and pay evidence held for this role. This is not a fit score.
- Confirm eligibility for your countryLagos, Nigeria. This means that we never ask for ‘recruitment fees’, ‘processing fees’, ‘interview fees’, or any other kind of money in exchange for offer letters or interviews at any time during the hiring process. Check that your country of residence is included and review any exclusions or work-authorization requirements.Check source
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We are looking for a Content Lead to join our Marketing Team; as we scale up and drive digital and financial inclusion across our markets.
The Role
We're looking for a Content Lead to drive the brand positioning of M-KOPA Nigeria. This role is instrumental in increasing awareness, acquisition, engagement, and retention of customers, shaping the storytelling that shows up everywhere from blogs and newsletters to social posts and campaigns.
About Us
M-KOPA is a pan-African fintech platform that gives underbanked customers access to life-enhancing products and services, including smartphones, solar power, loans, and health insurance. We recently reached 10 million customers across Kenya, Uganda, Nigeria, Ghana, and South Africa, and our asset-finance model has unlocked more than $2 billion in credit. 86% of our customers report an improved quality of life, and 55% are accessing formal financial services for the first time. None of that happens without visual storytelling that people actually stop scrolling for.
This is a hybrid role, you would be working from our office in Nigeria, partnering with a diverse group of employees from our different markets and locations across the UK, Europe and Africa. You will be reporting to the Marketing Operations Manager.
What makes this different
This isn't a role where you write copy and hand it off. You'll develop and lead the storytelling direction for the M-KOPA brand, work closely with content creators, designers, and video and motion talent to bring stories to life, and have real ownership over how M-KOPA sounds everywhere it shows up.
What You'll Do
Storytelling & brand voice
- Develop and lead the storytelling direction for the M-KOPA brand, spotting stories (inside the company, among users, in culture) and turning them into content people want to talk about.
- Write and refine on-brand copy for social media, brand campaigns, website content, blogs, and landing pages, ensuring clarity, consistency, and conversion.
- Make sure everything we publish sounds like M-KOPA and adds to our brand's voice and authority.